From a $33K Failure to a Focus Revolution
The Struggle
Two years ago, I was completely lost.
I had just shut down my garment business after losing over $37,000. I was mentally exhausted, emotionally drained, and trying to survive on 3 to 4 cups of chai a day just to stay functional.
But the more caffeine I drank, the worse I felt.
My heart raced.
My focus disappeared.
My mind felt constantly foggy.
That’s when I realized something important:
I wasn’t just losing money, I was losing my health and mental clarity.
The Discovery
I knew something had to change.
I started researching biohacking, brain performance, and natural ways to improve focus without caffeine crashes or jitters. I wasn’t looking for shortcuts, I was looking for something sustainable.
That’s when I discovered functional mushrooms like Lion’s Mane and Cordyceps.
I didn’t stop at reading blogs. I spent months testing, sourcing, and experimenting. I searched for premium Arabica coffee beans and clean, high-quality mushroom extracts, not fillers, not gimmicks.
Slowly, something changed.
My focus improved.
My energy felt smoother.
My mornings stopped feeling like a battle.
The Mission
I didn’t start this brand to sell another “supplement.”
I started it because I know what it feels like to struggle with focus in a country where people work 12-hour days, juggle multiple responsibilities, and still expect peak performance.
My mission is simple:
To give Pakistan’s professionals, students, and freelancers a Smarter Coffee, one that supports focus, energy, and long-term health without destroying the body.
This is coffee reimagined for modern life.
The Trust
At TheShroomsLab, we don’t hide behind fancy labels or exaggerated claims.
Every 50g pack is the result of my own journey.
I drink this every single morning.
This isn’t just a product.
It’s personal.